Design Products and
Visual Experiences

I work across product strategy, UX/UI, and visual design, creating digital products, building visual identities, and bringing creative concepts into the physical world.

Product Design · Visual Identity · Creative Production

View work

About

I’m a Product Designer with 5+ years of experience creating and evolving digital products, with a strong focus on mobile apps, user experience, and product growth.

I work across the entire product lifecycle, from research and product strategy to UX/UI design, launch, experimentation, and continuous optimization. My approach combines user-centered thinking, visual creativity, and business goals to build intuitive experiences that drive engagement and conversion.

My expertise includes:

  • End-to-end Product Design: Building products from scratch and improving existing experiences.
  • Product Strategy & UX: Competitor research, user flows, feature development, and product decision-making.
  • Growth & Monetization: Onboarding, subscription flows, paywalls, engagement mechanics, and A/B testing.
  • Visual Direction & Branding: Design systems, visual identities, illustrations, motion concepts, and marketing creatives.
  • Collaboration & Ownership: Working closely with cross-functional teams, coordinating design tasks, and contributing to product direction and development.

Beyond designing interfaces, I actively contribute to how products work, evolve, and grow. I enjoy turning complex challenges into simple, engaging experiences that create value for both users and businesses.

At a glance

  • Now Product Designer
  • Specializations Product, UX & UI design, graphic design, print preparation, logo design
  • Focus Onboarding, paywalls, A/B tests, AI features
  • Platforms Mobile apps
  • Languages Ukrainian, Russian, English, Spanish

Work

Product design is the main focus. Graphic and print work shows where the visual craft comes from.

Mobile Product Design

Onboarding, paywalls, A/B tests and AI features for mobile apps and Telegram mini-apps.

3 cases

Graphic design

Advertising creatives, app icons, presentations and print for mobile and real estate.

5 cases

Print and Event Design

Large-format event graphics, booklets, brochures and other printed work.

4 cases

Resume

Product designer with a graphic design background.

Product Designer, Yardex.co

  • Lead all product design: UX/UI, branding, visual systems, A/B testing and AI integration. Delivered MVPs within 3–5 weeks (in selected projects).
  • BidPaw (Telegram mini-app): designed and introduced the auto-bidding feature (BidBuddy), contributing to a ~30% increase in user engagement.
  • Printer App: redesigned onboarding into an interactive flow, improving new-user engagement by ~25% through better feature clarity.
  • Screen Mirroring App: added AI-generated content to the paywall, significantly boosting conversion; improved ASO through A/B testing of icons and screenshots.
  • Plant ID App: +15% App Store click-through after updating creatives; onboarding and paywall redesign led to ~20% growth in purchase conversion.

UX/UI & Visual Designer, Freelance

  • Designed digital interfaces and websites for clients across different industries.
  • Created visual identities, branding, and marketing materials for digital and print.
  • Managed projects independently, from initial concepts to final design delivery.

Graphic Designer, ELVTR

  • Created promo creatives for Instagram, Telegram and YouTube with a total audience of 500K+; contributed to higher CTR and engagement in ad campaigns.
  • Designed 100+ commercial presentations for online courses (Skvot, Laba, Elvtr) featuring lecturers from Apple, Microsoft and other top companies, used in paid funnels and course sales.
  • Maintained a steady design output for multiple parallel courses, working closely with marketing and content teams.

Design courses tutor/mentor, GoIT

  • Led multiple student groups (10–15 per group) in hands-on design courses.
  • Taught visual design fundamentals using Figma and Adobe tools.
  • Gave feedback and guided project work to build practical skills.

Graphic Designer, Viseven

  • Created graphic design for company websites (solutions used by TOP 50 pharmaceutical companies in 30+ countries).
  • Designed infographics for email newsletters.
  • Designed commercial presentations for 50+ clients, including Pfizer, Sanofi, AstraZeneca and Bayer.

Design skills

  • Product strategy & UX/UI design
  • 0→1 product design & prototyping
  • Growth, monetization & A/B testing
  • User flows, onboarding & interaction design
  • Visual identity & design systems

Design tools

  • Figma · Adobe Illustrator · Photoshop
  • After Effects · InDesign · Acrobat · Lottie

AI & Creative Tools

  • Midjourney · Runway · Adobe Firefly
  • ChatGPT · Claude · Photoshop Generative Fill

Languages

  • Ukrainian, Russian C2
  • English B2
  • Spanish A1